Since our inception we’ve been fortunate enough to work with Toyota and their agencies on an exciting new suite of functionality for Toyota.com, called Notebook. The tool allows users to take control of their shopping experience, organize content, share ideas with friends and family, and communicate with dealers on their terms. It signifies a change for modern OEM websites, from offering brochureware content to providing a useful, full-service platform for shoppers.
Our functionality recommendations were rooted in a deep understanding of the shopping behaviors of millennials (Toyota’s future customers) while being careful not to alienate Toyota’s older core audience.
We felt strongly that Notebook should be treated as a product, not a marketing campaign, and built our process around that. We started with extensive user research, prototyping, and focus group testing to help define both our Minimum Viable Product for launch, as well as a multi-year feature roadmap.
In another collaboration with the Warner Bros team, we set out to honor the epic conclusion of the Arkham game series with an immersive digital experience, highlighting exclusive content, detailed in-game features, and social buzz in new and interesting ways. By treating fans of the Arkham games to a beautiful website that puts the rich visuals of the game front-and-center we gave them the opportunity to Be The Batman.
We knew at its heart the site needed to be accommodate ever-evolving requirements and multiple languages. We designed a flexible content framework before even thinking about the art direction, while simultaneously architecting an intuitive CMS allowing WB to take advantage of this flexibility in real time.
For the first time ever, the Batmobile is a fully playable “Character.” It was up to us to give it a grand unveiling and we knew an ordinary character bio page would not do. We wanted fans to experience the epic awesomeness they’d get to control in-game so we created a controllable 3D model in WebGL, showing off the legendary car from every angle, with highlighted features and descriptions. But wanting to leave a little bit to the imagination we displayed the model using a stylized art direction.
We partnered with Lexus and Hitachi Consulting to design and develop the official desktop and mobile sites to showcase their app, “My Lexus and Beyond”. Our goal was to tout the app’s design, content, and owner benefits in a clean and stylishway that’s in line with the reputation of the Lexus Brand.
A site built to support a mobile app required a mobile-centric approach. First and foremost we designed with the smartphone user in mind, developing a layout that would then be responsive to tablets and smaller devices alike.
With so much focus on the app release, the website had to be designed and built in just three weeks. We used that to our advantage, opting for a simple, content-driven approach that cleanly spotlighted features on any device or in any layout.
It’s a common industry term to say that someone is “just a pair of hands” if they’ve been hired to simply follow orders, but we understand that hands can do a lot more. We like to build relationships with Clients who share this belief. Collectively, we can tackle anything, but here’s where our hands are most effective.
Start with the right parts. We’ve cherry-picked our team from past co-workers, bringing together proven talent we’ve experienced first-hand, assembling a team that is effective, creative, passionate and personable. We’ve all experienced the front lines on large and small projects for large and small brands. Together we form a focused, extremely capable mouse killing machine (Sorry P.E.T.A.).
At age 15 Devin took his first step into the digital world, designing and building an online shrine to everything important to a teenager: cars, movies, and the Connecticut punk rock scene (R.I.P. Geocities). His next step was a degree from Boston University’s College of Communication, followed by positions in sports marketing, event production and digital advertising. Nearly 20 years after learning HTML in MS Notepad, Devin founded Five & Done as a shrine to what’s important to him now: building partnerships, assembling remarkable teams, exceeding expectations, and avoiding buzzwords at all costs.
My favorite project was a development program for USA Hockey, sold on DVD-ROM to parents and coaches around the country. It taught proper hockey development skills through hundreds of video tutorials, games, activities, and resources. My love of hockey made it a blast to work on, but it was the definitive nature of working on a DVD-ROM that made such a lasting impression. Since the first run was 50,000 discs, getting it done meant getting it perfect. Coming from the world of website updates and software patches, the permanence of physical media provided a whole new set of challenges.
Jim is our walking Wikipedia. He knows a bit about everything because he’s done a bit of everything. He’s worked on game shows; he’s run a business importing custom Indonesian furniture; he’s appeared on live TV. And that’s just the tip of the Jimberg. After being asked in a job interview 15 years ago if he had a website, Jim asked Jeeves about HTML and created his very first site in one night. And it was the best website ever. Well, maybe “best” is a little generous, but it did start Jim on a path that would lead him to managing the homepage of SonyPictures.com, VP of Production at DeviousMedia, and UX Architect at Duct Tape Digital.
My favorite project was a 3 year initiative for Sony Pictures Television International called the “Common Platform”, which combined off-the-shelf CMS components to create a common technical codebase used by 90+ cable TV networks in over 70 countries speaking more than 20 languages. I was able to exercise different professional skills every day - from creating wireframes for Brazil’s Next Top Model, to registering a domain name in a minor Russian republic (which required an in-person visit to the Ministry of Science). I learned something new every day, and was able to pass that knowledge on to others around the world.
“How does she do it?” is a question we often get asked about Jess. She has mastered staying cool and collected while balancing work, family, her MBA pursuit, and her fantasy football teams. When most people would be hiding under their desks, stress eating week-old Chinese food, Jess goes into quarterback mode and gets the play in motion. Maybe it’s because of her Swiss Army knife-like ability to know which tool will solve the problem, stemming from her decade of industry experience in virtually every role within the studio, or maybe it’s because she’s been in the big game with major brands like Coca-Cola, Toyota, Volkswagen, and Cisco… or maybe she was just born that way.
My favorite project was a website we built at CPB to support Volkswagen’s V-Dubs Rock campaign - new VW owners received a free guitar designed to be plugged directly into their car. We produced spots with Slash and John Mayer, and built a sweet site featuring the Uber Rock God contest, where people uploaded videos of their best shred to be pitted against each other in head-to-head battles. I forged my best friendships during some long nights; one of the team members is still a best friend of mine to this day, and another became my husband - and no, it wasn't John Mayer.
Phil lives for great design. Mention that you need to set the clock in your car, and suddenly Phil’s sketching out a 1980’s Saab hatchback, gushing over its artistic lines. It’s these passion-fueled napkin doodles that led Phil to test the waters of design as a freelancer in Budapest, quickly followed by his first agency gig at Kirowski. He and his wife later moved to the States where he’s led design teams for Lexus, the NFL, and Samsung. Phil brings his immense skill-set, body of experience, and coffee drinking abilities to Five & Done; but it’s his “no such thing as good enough” attitude that makes him incomparable. We wouldn’t have our Phil any other way.
My favorite project involved Times Square, a massive billboard, and bikinis - all awesome things. My team was asked to present ideas showcasing features of Clear Channel’s brand-new interactive HD billboards in Times Square. It was a dream project because there were no wrong ideas - we could pitch anything we wanted as long as it highlighted the billboard’s features. Thankfully, the Client was receptive to one of our more ambitious ideas: an interactive Twitter-based crowd controlled dunk tank. The response was amazing and it was one of the few times we got to see our success in real-time, on people’s faces. See for yourself.