How We Brought Together the Past, Present, & Future of Assassin's Creed
What You Need to Know
Since its inception, the Assassin's Creed franchise has released over 20 console titles, numerous handheld games, board games, merchandise, as well as film and TV spin-offs.
With such a rich heritage and active fanbase, it felt strange that the existing Assassin's Creed site focused solely on the latest release. Ubisoft recognized the opportunity to create a hub not just for the newest title, but for the entire catalogue and its fans.
Considerations
Designed for the Content
With two decades of content to go through, we needed a flexible site structure that would let each title shine, regardless of what assets were available for it.
Creating Hierarchy
The newest title needed to always stand apart from the rest of the catalog. We designed different layouts based on the title or titles that were being promoted at any given time.
Valuable Extras
The rich game visuals make for an impressive backdrop, but there's a ton of additional work happening behind the scenes, including localization, ADA compliance, and a reusable component library.
How You Earn Trust
Ubisoft has trusted us for over a decade, so when we were given this opportunity, we knew exactly how to approach it. We built a unified anchor site that showcased the latest installment, Assassin's Creed: Shadows, and also made it easier for players to explore all the past titles since its inception in 2007. Drawing on our deep experience from years of collaboration, we created a flexible framework that could handle the unique needs of each title as they expanded it for future releases.
We leveraged an integrated design strategy, a plug-and-play component library, an intuitive CMS, and global optimization for multiple languages and regions. Our team ensured that each game retained its unique aesthetic by thoughtfully using its assets, while still fitting into the broader Assassin's Creed universe.
For Your Consideration
To build a digital experience worthy of the Assassin's Creed name, we employed a strategy that was both bold and innovative — delivering across all major touchpoints without overlooking the finer details.
Optimized for Discovery
Succeeding with SEO was essential. With over 20 titles and an abundance of Assassin's Creed content already online, the new site needed to stand out. By baking SEO into the foundation from the start, we positioned it as the go-to destination for all things Assassin's Creed — driving engagement and sustained traffic to this central hub.
Streamlined Content Management
Managing a site of this scale could have been a challenge, but with Contentful CMS, we kept it simple and intuitive. Ubisoft can now efficiently make content updates, launch new fatures, and even add new game titles — without needed to involve us. It's a streamlined setup that keeps the experience fresh, with minimal effort.
Responsive Across All Fronts
We delivered a responsive, mobile-first site that seamlessly adapts to desktop and tablet — ensuring fans get the best experience, no matter how they access the Assassin's Creed universe.
The Journey Continues
We reimagined how fans connect with Assassin's Creed online — giving Ubisoft a dynamic platform that honors the franchise's legacy while evolving with its future. This flexible foundation keeps the Assassin's Creed universe engaging, accessible, and ready for what's next. The journey is far from over, and we're proud to stand alongside Ubisoft every step of the way.